Historically, women are thought to be less prone to gambling than men. Consequently, it is not often that you will see women at a gaming table in a gambling establishment. Nevertheless, this trend has become less and less noticeable in recent times, as women have started gambling at online casinos almost as often as men. The statistic that the fair sex make up only thirty percent of the entire gaming audience is badly outdated. Thus, the idea arose to discuss more about the role of women in the gambling industry and the impact of their presence or absence on traffic.
A bit of data shows that 42% of British women have gambled on gambling entertainment such as scratch cards, bingo and lotteries within a four-month period.
Between 2011 and 2017, the number of women choosing to gamble increased by 8 percent.
Online gambling is becoming increasingly popular among most of the fairer sex.
Researchers have found that women who have profiles on gambling sites play online games much more often than men and spend much more money on it.
One of the main reasons why women visit online casinos and slots is so they can relax alone during their lunch break or after a busy day at work. In addition, a number of additional reasons are highlighted:
A change in the usual way of life (divorce, retirement); a desire to be alone with yourself and forget about the outside world for a while; a way to calm down and get rid of stress; depression, inability to control your emotions;
It is noteworthy that the reason why 95 percent of women prefer online gambling is the desire to hide from the reality of the outside world. They prefer slot machines, virtual poker and instant lotteries as gambling entertainment.
Characteristic features of women’s participation in the game: unlike men, they are more actively involved in the gambling process. They do not like all gambling entertainment that men like so much. At the same time, it should be noted that in the past women were deliberately excluded from gambling.